PRISTINE

 

Christopher Kane's beautiful SS18 campaign looks behind closed doors where all is not what it seems.

 
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Christopher Kane SS18 campaign reflects the suburban underworld where all is not what it seems. Shot in Streatham the backdrop is the home of the collection's muse Cynthia Payne who's parties symbolised the mystery and the perversion that hides behind closed doors. The shoot has a Lynch-esque cinematic look where the protagonists alter ego fuses with her projected reality. Kitch interiors echo the collection. 'Ideas of the prim and the perverse, the elegant and the everyday combine in wipe-clean surfaces, doily-like lace, bleach bottle hues, sinuous satin and laundry lingerie.'  

“We wanted to look at that in the campaign; the idea of interiors, of a closed domestic world, both clean and kinky, and how the Christopher Kane girl would inhabit it.
— Christopher Kane
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The Campaign features Dutch model Kiki Willems, with photography by Alasdair McLellan.  “I have always been obsessed by that pristine woman – so clean, so proper, yet having an emotional breakdown,” says Christopher Kane. “We wanted to look at that in the campaign; the idea of interiors, of a closed domestic world, both clean and kinky, and how the Christopher Kane girl would inhabit it. Kiki is the model that personified this collection for us and brought it to life in the campaign; elegant yet cheeky, mysterious and mischievous – she really has it all.”

Photography: Alasdair McLellan
Model: Kiki Willems
Art Direction: Jo-Ann Furniss
Hair: Anthony Turner
Make up: Lynsey Alexander
Set Design: Poppy Bartlett